Loctite turns to Fighting Monk to tell the story of pulling a 208-ton train

Loctite’s new industrial adhesive is so strong, just three grams of the stuff is capable of withstanding over 200 tons of resistance. Loctite and their agency, Point2Point, turned to Fighting Monk to document the ultimate strength test:  Pull 208-tons of train cars behind a locomotive using only the 4070 Structural Adhesive. A connecting rig was designed by Henkel engineers. After cleaning and sanding the plates, 3 grams of LOCTITE Universal Structural Bonder were applied to the plate, and allowed to cure for just 60 minutes.

Fighting Monk Wins Two Silver Tellys for Chevron

NEW YORK, NY 2016 – The Telly Awards has awarded Fighting Monk two Silvers in the 37th Annual Telly Awards for their campaign titled “Reality of Delo.” With over 13,000 entries from all 50 states and numerous countries, this is truly an honor. The campaign featured television reality stars from Ice Road Trucking, The Deadliest […]

The Tale of Two Detroits – by Erik Proulx on Huffington Post

I wanted to learn more about Lavie the minute I met her. Twenty years old, black, and visibly scarred on her forehead, Lavie’s appearance belies her incredible spirit.

Since she doesn’t have a car she asked if we could meet her at her place. Mondays are her day off from her G.E.D. program, she said. And she would prefer to not have to take the two-hour bus ride each way if it was all right with me.

Lavie’s apartment was threadbare. There were two pieces of furniture: a couch in the living room without back cushions and a mattress on the floor of her bedroom. I asked her where I could throw away my empty Starbucks cup, and she said there was a box in the kitchen I could put it in. “Sorry I don’t have a proper garbage can.”

Making “Lemonade” – CBS News

It’s opening night for the new documentary movie “Lemonade.” Scenes from the movie describe the moment of shock when people find out that that they’ve been fired from their jobs.
To submit an idea for The American Spirit send us an email.

“365 Days” profile on statecollege.com

A new documentary detailing the impact the Jerry Sandusky child abuse scandal had on the State College community takes a hard look at the concept of forgiveness.
The first screening of the film “365 Days: A Year in Happy Valley” was held Friday night at The State Theatre as part of a red carpet premiere.
In the film, there is a comparison between the aftermath of the Sandusky child abuse scandal to that of the 2006 Nickel Mines Amish school shooting. After the shooting, family members of the children killed and injured embraced the killer’s family and displayed their faith’s emphasis on forgiveness.

Erik Proulx featured on “On Point”

Erik Proulx has been making short films his whole career.
A 15-year veteran of the advertising industry, he created commercials for brands like Volvo, Fidelity Investments, General Motors, and Perdue Chicken until – two days after being offered a raise and a promotion – his agency laid him off without ceremony. So he did what came naturally: he made a film.

Roger Ebert reviews “Lemonade: Detroit”

The most respected and influential film critic of all time had some nice words to say about “Lemonade: Detroit.”