Making “Lemonade” – CBS News

It’s opening night for the new documentary movie “Lemonade.” Scenes from the movie describe the moment of shock when people find out that that they’ve been fired from their jobs.
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CBS News correspondent Seth Doane reports that feeling is all too familiar for the more than 15 million unemployed Americans. But this film is no sob story. “Lemonade” tells the tale of 16 folks from the advertising industry who lost their livelihoods, but found their lives.

The tagline from the movie says: “It’s not a pink slip. It’s a blank page.”

Erik Proulx’s Blog
Lemonade Movie Site
Lemonade on Facebook

The film’s creator, Erik Proulx, is an advertisement executive who knew little about filmmaking – but knew a lot about unemployment. Looking for work after being laid off for the third time, he turned to the Web and found people who were actually thankful that they’d been fired.

“I have to get people talking about how losing their job ended up being the best thing that ever happened to them,” Proulx said. “It’s really hard to see that when you’re in the middle of it.”